Search results for "Behavioral targeting"

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Too much information!? Examining the impact of different levels of transparency on consumers’ evaluations of targeted advertising

2019

Online behavioral advertising is widely employed across the Internet. To mitigate the lack of transparency in tailored advertising and increase the acceptance of behavioral advertising, numerous pl...

business.industryCommunication05 social sciences050801 communication & media studies050109 social psychologyAdvertisingTransparency (behavior)0508 media and communicationsOnline behavioral advertisingTargeted advertisingBehavioral targeting0501 psychology and cognitive sciencesThe InternetbusinessPsychologyComputingMilieux_MISCELLANEOUSCommunication Research Reports
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